Leadership Coaching

Are you a historically excluded leader yearning to break free from the pressure of perfection? Do you feel the weight of the armor holding you back from what’s next? My specialized coaching approach integrates real-world leadership experience from the tech world with a depth of training to help you transform. I guide you to tap into your Big Brave Heart, develop the self-awareness and compassion needed to lead with courage, and unlock your authentic power.

👩‍💻 WHO I COACH

I work with ambitious, heart-centered leaders who are ready to:

Step out of the armor of perfection, embrace their unique strengths, and lead authentically.
Build high-performing teams fueled by trust, belonging, and a shared purpose.
Navigate big transitions with confidence, finding fulfillment and creating meaningful impact in what comes next.

You're passionate, self-aware, and ready to do the deep inner work. You’re committed to creating the change you want to see in the world, and we are going to do that – together! Let’s go!!

🌈 HOW IT WORKS

Each leadership journey is unique, and that's why we start by understanding where you are now and where you truly want to be. Together, we'll:

Build a clear, compelling vision aligned with your values.
Uncover hidden potential and break through limiting beliefs.
Develop the resilience and mindset to overcome obstacles and achieve lasting change.

Focus Areas

Our deep inner work centers around these 5 areas:

Vision: Where do you see yourself and your impact on the world?
Strategy: How will you get there?
Mindset: Building a powerful relationship with your thoughts and emotions.
Skillset: Developing the leadership skills needed to execute your vision.
Energy: Managing energy to fuel your journey.

This consistent, compassionate process empowers you to create a balanced, fulfilling life fueled by purpose.

🎁 WHAT I BRING

I bring my whole self to our partnership: lived experience, extensive coaching training, and a deep commitment to your growth. I utilize proven frameworks and a heart-centered approach to help you cultivate the self-awareness, resilience, and confidence you need to thrive as a leader in these transformative times.

My Operating Values

Behind every thought, action, and feeling is an intention – that is, the real reason why you’re doing something. To step into the most powerful version of yourself, you need clarity of intention. That means knowing not just what you want – but why you want it.
Life becomes simpler when you align yourself with the truth. Being in integrity means all decisions flow from the truth of yourself. And when that happens, you’ll know you’re at home and in peace.
Connection is the energy that exists between people when they feel heard, seen and valued. When people can give and receive without judgment, and when they derive sustenance and strength from the relationship.
Compassion is a daring practice that involves recognizing our shared humanity; we’re all in this together. Each of us are made of strength and struggle – no one is immune to pain or suffering.
You get in life what you have the courage to ask for. Courage is speaking honestly and openly about who you are, about what you’re feeling, and about your experiences (good and bad). How we measure courage? Vulnerability.

🤝 WE’RE PARTNERS

I believe coaching is an alliance. We’re on the same team, just like a sports game. I'm your guide, confidante, and champion – holding space for you to explore your truth and create the transformation you desire. Together, we'll face challenges head-on, celebrate your breakthroughs, and build a foundation of trust, respect, and growth. My support extends beyond our sessions, with unlimited access for guidance when you need it most.

Commitment and Investment

My coaching programs start with a minimum 6-month commitment, ensuring the time and space for deep, transformational work. This is an investment in the most important relationship you will ever have: the one that you have with yourself. The 6-month journey starts at $15K (sliding scale available). This commitment, along with my unlimited support (sessions, calls, texts), will change the way you lead forever – just look at my reviews.

Meet with Julio

WHAT LEADERS SAY ABOUT OUR WORK TOGETHER

Julio is my Secret Weapon — and when people ask me how I do it, I tell them it’s because of him. Julio’s got my back and has this powerful gift of coming into a situation to unlock clarity and calm, even in the face of immense pressure. Having a Latin coach means he gets me and the unique obstacles we face as leaders in tech. My team feels a surge of hope and focus under his coaching, and after working him for over a year — best investment we could’ve made. Do not miss the opportunity to be in his energy space.
— PITA NAVARRO
Co-Founder and Chief Science Office at Evvy
“Julio’s superpower is his growth mindset – so when you find something blocking you, there’s no one more compassionate, resourceful, and encouraging than Julio. His superpower is asking the perfect question that helps you find answers already inside, buried deep beneath ego, fear, and conditioning. His presence feels like a warm hug; you feel seen and safe in every interaction. His active listening style is empathetic and validating while, at the same time, pushing you to think or dream bigger.”
— REBECCA MEAGHER
Head of UX Research, Lyft
“There’s no doubt: Julio found his true calling. He has an uncanny ability to go deeper to unearth what's really happening beneath the surface. His authenticity, presence, and experience of being in your shoes make you feel like you're chatting with a good friend over a cup of coffee. He's empowered me to overcome many obstacles in the past 12 months and helped me find the leadership style that will serve me personally and professionally. If you're looking for a coach, mentor, thought-partner (and just a damn good person) who will challenge you every session to grow, look no further than Julio.”
— KYLE BEECO
Senior Director of Product Marketing, UpWork
“Julio is a phenomenal coach who creates a brave space for everyone he works with to process their emotions, leans on years of experience to provide operational frameworks for leaders, and asks critical questions that guide you toward getting in touch with your true self. With his help I landed a new role that fit my criteria exactly, overcame patterns that I had struggled with for years, and eventually stepped into my next chapter by starting a new company. He’s one of a kind and I would recommend him to anyone in a heartbeat.”
— EDGAR BROWN, CEO and Co-Founder of Engyne
“Rarely do I meet people who see through my words right into my core presence. I’ve been around a few blocks with several coaches but his approach was like nothing I’ve experienced before. He’s insightful. Julio offered profound observations that were practical and relevant to me personally. His ability to understand and interpret complex situations or talk through outcomes with clarity and wisdom were surprising. He’s different. I credit his Technology of Courage process, but clearly it’s a cellular gift. He’s magnificent!”
— BEATRICE STONEBANKS
Director of Business Development, Iredto
“Witnessing Julio interacting with senior executives at Airbnb solidified his reputation as a master of building trust for me – it was inspiring. His exceptional ability to learn, connect, and navigate complex leadership challenges – combined with his deep empathy, passion, and strategic thinking – make him an invaluable battle-tested operator-turned-coach.”
— BEAU GORDON
Chief of Staff to Chief Product Officer, Airbnb
“Working with Julio is as energizing as it is productive. We partnered together to reimagine Lyft’s Self-Driving web presence. Throughout the project, his drive to get to the heart of what a customer wants to experience was contagious. I will always be grateful to have gotten a chance to learn from and partner with such a capable leader.”
— OLEG PANICHEV
Design Director, Lyft and Tesla
“Julio is an extraordinarily gifted coach. He has a unique way of guiding me through the obstacles I face - skillfully supporting me in my journey to overcome them. He listens intently to uncover the core of the issue and then, working together each step of the way, we identify the behaviors, actions, and mindset required to resolve the issue. Julio's coaching has empowered me to unlock new opportunities, achieve new levels of career success, and increase my satisfaction in the work I do.”
— DAN MISILEWICH
Product Management Director, Epson US

Questions

Our governing body, The International Coaching Federation, defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.” Professional practitioners use research-backed tools to get to the root of what’s holding you back. We don’t tell you what to do; I walk alongside as you discover what’s best for you. A coach is someone in your corner you can test out ideas with, speak candidly about your fears, and who will push you and hold you accountable. We have no skin in the game other than to bring out the best in you.
A professional, certified coach works with clients to create a vision for their optimal future, and how to make that vision a reality. They work together to identify personal and professional goals, the obstacles standing in their way, and an action plan to achieve desired outcomes. While therapy and counseling focus primarily on the past and present, coaching focuses almost entirely on the present and future, taking the client’s current starting point and creating action-based plans to help them take control of their life.
Coaching only works when we can co-create a safe, supportive growing environment. If you don't feel it's a good fit or you're not seeing value in the relationship, you can return your unused sessions and I can help you find alternative support if you need it. I want you to walk away stronger and more equipped than when you started, not the other way around.
Coaching is for people serious about change, but it's not one size fits all. While a typical starting package is 6 months, I see clients for shorter periods of time on a case by case basis. If you think you're a candidate for a shorter coaching relationship and have a clear intention for coaching, reach out for an exploratory call and we can discuss what working together might look like outside the limited package.